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Tuesday, July 08, 2025Multiple incidents and fatalities in Acadia National Park leading up to July 4 weekend: (7/8/2025)
BAR HARBOR, MAINE – Acadia National Park rangers responded to a string of emergency incidents and fatalities in the past week. As park rangers prepare for what is sure to be a busy holiday weekend, they urge visitors to take safety precautions during their visit. “Any fatality in the park is devastating,” said Superintendent Kevin Schneider, “but having three major incidents in the park this close together is hard to fathom. I’m proud of our park rangers who responded to these terrible incidents and
Tuesday, May 06, 2025Why Every Business Needs a Media Kit That Works
If you’ve ever tried to pitch your business to a journalist or attempted to land coverage in a meaningful outlet without a media kit, you know how awkward and clumsy that process can feel. You’re fumbling around in emails, pulling links from your website, grabbing logos off some forgotten Dropbox folder, all while hoping your tone sounds confident and not desperate. A media kit doesn’t just make you look more put together, it makes the person on the other end of the request more likely to care. In a
Monday, April 28, 2025The Subtle Art of Packaging: How Small Touches Create Big Feelings
When someone opens a package from a small business, there’s a brief but powerful moment where impressions are made. It’s more than tissue paper or twine. It’s a feeling, and it hits fast. Maybe it’s the scent of lavender tucked in with a handmade candle, or a thank-you note in handwriting that leans a little to the left. Either way, the packaging is doing more than protecting a product. It’s setting a tone. It’s telling a story. And if you're the business owner, it’s your quiet handshake through a
Wednesday, April 09, 2025More Than a Hello: How to Craft a Digital Welcome Kit That Builds Trust
Welcoming a new client isn’t just about sending a handshake emoji and waiting for the next email. It’s a pivotal moment that lays the groundwork for the entire working relationship. A well-curated digital welcome kit speaks volumes—it’s a sign of professionalism, readiness, and genuine interest in helping someone succeed. But it has to strike the right balance: polished without being cold, comprehensive without being bloated. Polish the Visuals Before Hitting Send Visual clutter doesn’t just distract—it
