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Tuesday, May 06, 2025
Why Every Business Needs a Media Kit That Works
If you’ve ever tried to pitch your business to a journalist or attempted to land coverage in a meaningful outlet without a media kit, you know how awkward and clumsy that process can feel. You’re fumbling around in emails, pulling links from your website, grabbing logos off some forgotten Dropbox folder, all while hoping your tone sounds confident and not desperate. A media kit doesn’t just make you look more put together, it makes the person on the other end of the request more likely to care. In a
Monday, April 28, 2025The Subtle Art of Packaging: How Small Touches Create Big Feelings
When someone opens a package from a small business, there’s a brief but powerful moment where impressions are made. It’s more than tissue paper or twine. It’s a feeling, and it hits fast. Maybe it’s the scent of lavender tucked in with a handmade candle, or a thank-you note in handwriting that leans a little to the left. Either way, the packaging is doing more than protecting a product. It’s setting a tone. It’s telling a story. And if you're the business owner, it’s your quiet handshake through a
Tuesday, April 22, 2025Bar Harbor Bank & Trust Announces Bar Harbor Resident Lori Bartlett as Winner of the Bank’s Honor a Frontline Hero Contest
Bar Harbor Bank & Trust Announces Bar Harbor Resident Lori Bartlett as Winner of the Bank’s Honor a Frontline Hero Contest Bar Harbor, Maine – Bar Harbor Bank & Trust has selected Lori Bartlett of Bar Harbor, Maine, as the winner of the Bank’s Honor a Frontline Hero Contest, an online contest that gave community members the opportunity to nominate and celebrate a frontline hero who they feel deserves recognition for their impact in the community. Bartlett is a public safety dispatcher at Acadia National
Wednesday, April 09, 2025More Than a Hello: How to Craft a Digital Welcome Kit That Builds Trust
Welcoming a new client isn’t just about sending a handshake emoji and waiting for the next email. It’s a pivotal moment that lays the groundwork for the entire working relationship. A well-curated digital welcome kit speaks volumes—it’s a sign of professionalism, readiness, and genuine interest in helping someone succeed. But it has to strike the right balance: polished without being cold, comprehensive without being bloated. Polish the Visuals Before Hitting Send Visual clutter doesn’t just distract—it
