Google Analytics

Description

Wondering if all that work you are doing on Instagram is translating into product sales? Wishing you knew if there was some giant problem on your website making customers click away? Google Analytics is a free tool that tracks website data. You can use it on your website to save you time and money, increase sales, find (and fix) problems, and make business decisions. This workshop will talk about Google Analytics (and some alternatives that may have come with your web hosting like AW Stats), its strengths and limits, how to read data of your reports, how to create customized ‘dashboards’ and ‘goals’ to track and display the information you care the most about. Bring your computer (and Google Analytics login) because this will be a hands-on workshop! Networking Happy hour after the presentation. Hosted by: Nicole Ouellette, Breaking Even Communications